With a commitment to enhancing your lifestyle and well-being, MAAX Spas has taken swim spas to the next level, introducing exciting new features to its 16-foot swim spa model that cater to fitness enthusiasts, relaxation seekers and those who appreciate cutting-edge technology.
A Strategic Move Pays Off
As the world emerges from the challenges posed by the pandemic, MAAX Spas is reaping the rewards of its strategic decision to establish a swim spa-only factory in Ottumwa, Iowa. This move, made in 2021, has proven to be an ingenious step for the company. Despite initial concerns about processes and workforce, the Iowa facility has flourished, aligning perfectly with the surging popularity of swim spas. Steve O’Shea, vice president of sales and marketing at MAAX Spas, notes that this expansion has enabled the company to keep pace with the industry’s growth and cater to a broader market.
The Allure of Swim Spas
Jerry Keller, product manager at MAAX Spas, attributes the sustained appeal of swim spas to their versatile nature and the unique benefits they offer. He highlights their capacity for providing low-impact exercise and year-round use, making them a remarkable alternative to traditional swimming pools. “It’s a good alternative to a swimming pool that you use all year round,” Keller states. “And most of us need low-impact exercise, like swimming or aqua-jogging.”
Innovative Evolution: The New 16-Foot Swim Spa Model
Recognizing the need to evolve with customer preferences and desires, MAAX Spas has introduced a brand-new 16-foot swim