From Soaks to Sizzles


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How Spa Dealers are Elevating Backyard Bliss with Grills

If you’re someone who appreciates quality time outdoors, whether it’s soaking in a luxurious spa or firing up the grill for a mouthwatering barbecue feast, you’re not alone. The worlds of relaxation and outdoor enjoyment are merging, with spa dealers venturing into the realm of grills to provide a comprehensive backyard experience. 


The Big Green Egg Connection

David Townley, the visionary behind Townley Pool and Spa in Little Rock, Arkansas, understands the power of synergy between exceptional products. His store exclusively stocks Big Green Egg grills, renowned for their iconic status in the grilling world. Townley emphasizes, “The Egg is such a brand that it wins the ‘zero moment of truth’ before the customer even walks in the store.” This renowned grill brand has become synonymous with quality, attracting a devoted following known as “Eggheads.”

The devotion of Eggheads goes beyond just owning the grill; it extends to purchasing the brand’s high-quality lump charcoal, which is essential for achieving the perfect grilling experience. As Townley notes, during the pandemic, “People were staying home, cooking their meals on the Egg and spending more time together as a family. That was the silver lining in this whole thing.”


Education and Expertise: The Key to Success

The synergy between grills and spas isn’t just about products; it’s about fostering a lifestyle centered on relaxation, fun and outdoor enjoyment. Jon Chapman, CEO of Rich’s for the Home, attests to the increased demand for

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