Innovative Spas is a family-owned business based in Virginia Beach, Virginia, specializing in hot tubs, swim spas, pools, and outdoor living products. Established in 1988, the company has grown from humble beginnings—selling hot tubs out of a garage—to operating a 10,000-square-foot showroom at 155 S. Rosemont Road. They offer a wide range of products, including Master Spas, Michael Phelps Signature Swim Spas, and Softub Spas, along with saunas, outdoor furniture, grills, and accessories.

“Oh my goodness! Jack went above and beyond with me & I am sure I drove him bonkerz -BUT- he was wonderful through it all! We bought our first Softub in 2000… we loved our old tub for many years, so I know we will love our new one even better! THANK YOU Innovative Spas & Jack Praver so VERY much for everything!!! 100%”
— Nina Phifer